103% Boost in New Customer Acquisition

A UAE-based cosmetic brand specializing in halal and vegan beauty products faced challenges in differentiating itself in the crowded Middle Eastern beauty market and reaching a diverse, multicultural audience. Despite offering innovative, ethically sourced products tailored to the region’s climate and beauty preferences, the brand struggled to create awareness and drive online sales in a market dominated by global beauty giants.

With 3 years of experience in developing region-specific cosmetics and a growing e-commerce presence, the brand sought to leverage influencer marketing to increase brand visibility, educate consumers about their unique product offerings, and drive online sales across the UAE and broader GCC region.

Objectives

Our influencer marketing campaign aimed to achieve the following objectives:

1. Increase new customer acquisition by 70% within a five-month period
2. Boost overall online sales by 80%
3. Improve Instagram following by 100% and achieve a 5% engagement rate
4. Enhance brand awareness and association with halal, vegan, and locally tailored beauty solutions

Strategy

To meet these objectives, we developed a comprehensive influencer marketing strategy:

1. Collaborate with a diverse range of UAE and GCC-based beauty and lifestyle influencers
2. Create educational content focusing on the brand’s unique selling points (halal, vegan, climate-appropriate)
3. Implement a series of Instagram Live sessions for product demonstrations and Q&As
4. Develop an influencer-exclusive product bundle to drive sales and create FOMO (Fear of Missing Out)

Execution

Our campaign execution involved the following key steps:

1. Influencer Selection and Partnerships
   • Partnered with 30 beauty and lifestyle influencers across the UAE and GCC, focusing on those with high engagement rates
   • Ensured diversity in skin tones, beauty styles, and cultural backgrounds to represent the brand’s inclusive approach
2. Content Creation and Education
   • Collaborated with influencers to create tutorial videos showcasing the products’ performance in the UAE climate
   • Developed a series of Instagram Stories highlighting the halal and vegan certifications of the products
3. Live Engagement Sessions
   • Organized weekly Instagram Live sessions featuring influencers and brand experts
   • Created a Q&A series addressing common beauty concerns in the region
4. Exclusive Product Launch
   • Designed a limited-edition product bundle exclusively available through influencer links
   • Implemented a countdown campaign to create urgency and drive sales

Results

The influencer marketing campaign delivered outstanding results:

• New Customer Acquisition: 103% increase (exceeding the 70% goal)
• Online Sales: 94% overall increase
• Instagram Growth: 241% increase in followers with a 6.5% engagement rate
• Brand Awareness: 192% increase in branded search terms

Qualitative outcomes included:

• Significantly improved brand perception as a leader in halal and vegan beauty solutions
• Increased customer education and engagement with the brand’s ethical and local-focused mission

Conclusion

This campaign successfully transformed the cosmetic brand’s market presence in the UAE and GCC region, surpassing all primary objectives. Key learnings include:

1. Educational content focused on unique selling points (halal, vegan, climate-appropriate) drives strong engagement and sales
2. Live, interactive sessions with influencers build trust and address customer concerns effectively
3. Exclusive, influencer-tied product launches create urgency and drive significant sales spikes

Moving forward, we recommend:

• Developing an influencer-led product development initiative to further connect with local beauty needs
• Expanding influencer partnerships into niche markets like modest fashion and clean beauty